NEW YORK CITY, Jan. 17, 2023 /PRNewswire/ — In party of their 40th wedding anniversary, acclaimed skin care brand name, OLEHENRIKSEN®, broadens upon their Scandinavian heritage with the news of Anine Bing, Creator & Principal Creative Police officer of her eponymous tag, as their very first Worldwide Scandi Brand name Consultant. The intro of this calculated collaboration will certainly advance the splendor of Scandinavian society inclusive of the plethora of advantages related to Scandinavian way of life, health as well as skin care, as well as location Scandinavian worths, such as hygge, back on the map.
At its core, Scandinavia stands for an epic society that’s improved the tiny points, such as the Danish-born method of hygge, specified as the sensation of comfort as well as satisfaction stimulated by basic initiatives. With nations within the area proclaiming several of the happiest populaces on the planet, given that its creation, OLEHENRIKSEN has actually been instilling Scandinavian as well as hygge ideologies right into their outcome. Whether it be the in your area sourced components that power the brand name’s skin care items, or valuing the minutes required to use them, OLEHENRIKSEN is unconditionally promoting this varied as well as typical society with Scandinavian skin health at the center.
Danish-born brand name creator Ole Henriksen’s individual experience with cystic acne urged him to produce a wellness-focused skin care line influenced by his Scandi origins. Instilled with effective acid blends as well as plant-powered components sourced from Scandinavia, such as Nordic Birch Sap, Snow Lotus as well as Alpine Willowherb Removes, each joy-inducing active ingredient as well as item makes every application a celebration to accept.
Describing the significance of leveraging the brand name’s fabled background, OLEHENRIKSEN’s VP of Global Advertising, Rachel Berg, shares, “We are a Scandinavian birthed brand name, and also as we enter our 40th year, we’re returning to our origins secured in Scandinavian skin health, comprehending this overarching principles establishes us besides the remainder. By joining Anine Bing as our Worldwide Scandi Brand name Consultant as well as partnering with various other Scandi influencers on a worldwide range it will certainly assist enhance varied components of the society as well as our Scandinavian-inspired skin health technique in a fresh, contemporary means.”
Commonly acknowledged for her easily great closet basics, Bing has actually been acknowledged as an authority in Scandinavian design given that her name brand name’s creation in 2012. Motivated by Scandinavian simpleness as well as American power, Bing has actually developed a worldwide style residence concentrated on day-to-day closet designs as well as financial investment items for contemporary ladies looking for an ageless yet defiant technique to design. Establishing her views on skin as the brand name’s very first Worldwide Scandi Brand name Consultant, in this brand-new function, she will certainly be offering her know-how throughout Scandi-forward skin care as well as way of life techniques to the OLEHENRIKSEN brand name.
“I have actually been a long time follower of OLEHENRIKSEN’s skin treatment, so when the brand name approached me for this collaboration, I was instantly interested,” states Anine Bing. “Our shared enthusiasm for Scandinavian society produces such a unique harmony as well as I’m truly anticipating giving birth to the several interesting ideas we have in the jobs.”
Bing’s function with the brand name will certainly be an extensive one, varying from producing social networks web content to cross-branded cooperations. Throughout the collaboration, Bing will certainly be leading a 6-part mini-series, offering a within explore the most effective of Scandinavian skin as well as health with Bing’s keys to acquiring her simple and easy design, early morning health ideas, as well as certainly, her favored OLEHENRIKSEN items. With views established on lighting Scandinavian society, this special web content will successfully balance skin care as well as basic health techniques, emphasizing OLEHENRIKSEN as a way of living brand name that goes beyond skin care.
“There are couple of individuals I have actually satisfied that are as solid as well as stylish as Anine. I have actually appreciated her impactful, diverse as well as timeless layouts for several years, as well as could not be better to have her sign up with the OLEHENRIKSEN group as our very first ‘Worldwide Scandi Brand Name Consultant,” mentions OLEHENRIKSEN brand name creator, Ole Henriksen. “Not just can we associate on the several components that make Scandinavian society so abundant, from hygge ideologies to leading a basic life that has lots of delight as well as favorable affirmation, we have several points to find that instill this apparent power right into the brand name. Anine has actually brought a brand-new as well as fresh significance of Scandi-cool both internationally as well as within America, all while remaining real to her Danish origins. Her management as well as know-how within the room, coupled with her viewpoint on Scandi way of life, health, skin care as well as design, make her the excellent companion for OLEHENRIKSEN.”
OLEHENRIKSEN has actually touched vital Scandinavian makers, consisting of Linda Hallberg, Ceval, Nnenna Echem as well as even more to produce a durable web content collection that highlights the Scandi way of life. Presenting fresh as well as contemporary faces straight from the area, the turn out of this web content will certainly submerse individuals right into the splendor of the society via raised narration.
With web content presenting as early as January 2023, watch out on the brand name’s social networks, consisting of OLEHENRIKSEN’s Instagram, TikTok as well as YouTube, as well as anticipate to love the abundant Scandinavian heritage that links these forward-thinking collaborations with each other.
ABOUT ANINE BING
ANINE BING is a Los Angeles based style brand name established by Anine Bing, Creator as well as Principal Creative Policeman, as well as Nicolai Bing, Creator as well as Ceo. Motivated by Scandinavian simpleness as well as American power, ANINE BING has actually developed a worldwide style residence concentrated on day-to-day closet basics as well as financial investment items for contemporary ladies looking for an ageless yet defiant technique to design. Powered by an extremely involved social-media complying with as well as a contemporary technique to instant satisfaction of product, the brand name has actually come to be a multimillion-dollar organization, as well as expanding, given that its launch in 2012.
OLEHENRIKSEN Skin care was substantiated of a boy’s determination to recover his very own skin. His tale begins in a tiny Danish community, where at the age of 18, Ole was tormented with cystic acne, requiring his typically brilliant individuality to transform inwards. Ultimately, after a serendipitous conference with a popular all natural skin care therapist, he was influenced to accept the transformative power of skin care. As the acne diminished, Ole’s brilliant as well as radiant individuality returned. Changing lives via skin health has actually come to be Ole’s life’s job, as well as it was this dedication to transformative skin care that led him to come to be the globe’s very first celeb facialist. The “Ole Radiance ” ended up being so desirable, that, in 1983, he chose to bottle his skillfully crafted solutions as well as introduce his name brand name, OLEHENRIKSEN Skin Care.
Today, the objective proceeds. OLEHENRIKSEN relies on a tested skin care approach – peeling incorporated with replenishment for radiant skin. Our team believe in the skin-renewing power of acids – vitamin-C as well as AHAs are our essentials. Our team believe in the Scandinavian concepts of health. Our team believe in skin care that’s a pleasure to make use of—due to the fact that a delighted face is a lovely face
We are OLEHENRIKSEN skin care. Medical Scandinavian skin care. Happiness as well as leads to every container given that 1983. OLEHENRIKSEN is CLEAN at SEPHORA, cruelty-free, paraben-free, as well as phthalate-free for brilliant skin with a tidy principles.
OLEHENRIKSEN was obtained in 2011 by KENDO Brands, an elegance brand name incubator possessed by Paris-based LVMH Moet Hennessy Louis Vuitton, the globe’s leading deluxe items team. For more details, please see www.olehenriksen.com.
Based in San Francisco, CA, KENDO produces or obtains charm brand names as well as concentrates on creating them right into international giants. The profile includes OLEHENRIKSEN, KVD Appeal, Fenty Appeal by Rihanna, Fenty Skin by Rihanna, Fenty Scent by Rihanna, as well as Lip Laboratory. The name KENDO is an use the expression “can do.” What defines KENDO is its devotion to item top quality, development as well as genuine narration. Brand names within the KENDO profile are dispersed in 35 nations worldwide.